Abstract:
This research examined the impacts of tourists’ behavior on host communities. The specific objectives were to assess the influence of tourists’ attitudes, subjective norms, and perceived behavioral control on the host community in Murchison Falls National Park, Packwach District. The study was grounded in the Theory of Planned Behavior and related conceptual frameworks to explain the relationship between the independent and dependent variables. A descriptive cross-sectional survey design was employed, incorporating both quantitative and qualitative approaches to facilitate the collection of relevant data. The study population consisted of 60 individuals, with a target sample of 52 respondents. Data was collected through simple random sampling across four departments within the study area. A structured, close-ended questionnaire was used, and the results were presented in frequency tables, with correlation and regression analyses applied. Both primary and secondary data sources were utilized, enriching the study with diverse information. Data analysis was conducted using SPSS software alongside qualitative techniques to summarize and interpret findings. Tables were used to present results relating to bio-data, correlations, and regression outcomes. Conclusions were drawn in line with the study objectives. The study recommended improving the quality of tourism experiences, addressing unfavorable perceptions, and strengthening marketing strategies to encourage positive tourist attitudes and satisfaction. It also emphasized the need for collaboration with local communities to align tourism initiatives with societal expectations, while enhancing accessibility through clear information and supportive services. In conclusion, these measures can foster more satisfying tourist experiences and stronger engagement between visitors and host communities.
