Abstract:
The main objective of the study was to assess the determinants of the choice of marketing channels among small scale Matooke farmers in Sironko district. Data was collected through a researcher administered questionnaire to 203 Matooke small holder farmers in Bumasifwa sub-county, Sironko district.
Descriptive statistics specifically the frequency tables, pie charts, bar graphs were used to analyse the social-economic characteristics of farmers such as house hold size, age, gender, marital status, occupation, education level.
The findings emanated from the multivariate regression model revealed that factors such as, distance from the farm to the nearest market centre, Educational level of the small holder Matooke farmers, , quantity of Matooke produced significantly influenced the choice of the marketing channel among the small holder Matooke farmers in the study area. Policies aimed at improving the farmers access to marketing channels should be informed by these factors.
