Abstract:
Agricultural marketing involve mainly planning, grading, transport, distribution and pricing, sending information from production area to market and from market back to production area. Recently governments of developing countries have sought to promote diversification of production and opportunities, and reduce rural poverty, market oriented production can allow households to increase their income by producing output with higher returns to land (Gebre & Ph, 2019). Imperfect markets are common in developing countries, this is mainly because they depend on primary agricultural commodities yet majority of the population depend on them to obtain products, employment and also opportunities. Majority of those who participate in these markets don’t understand the demands of the market and also lack the right information about it yet most of the producers are involved in the production and marketing of the green chilli (Gebre & Ph, 2019), there is limited ability of producers to enter into a market to various factors that hindering them like quality, price, season and others (Goshme & Ayele, 2019). In the study area, there is no evidence about their perception on the factors that influence marketability of green chilli, the profit margins and also the characteristics of green chilli farmers. Therefore this study is intended to assess the perception of farmers on the various factors that affect the marketability of green chilli in Mella sub-county, Tororo District.
