Abstract:
This study was about the Development of tourism in small towns of scenic areas of Uganda. The objectives of the study were; to assess the current state of tourism in small towns surrounding Lake Mburo National Park, to identify factors hindering the development of tourism in the developing country like Uganda, to propose strategies for promoting tourism and sustainable development in the small towns surrounding Lake Mburo national park. The researcher based on theory of triple bottom line and conceptual considerations to explain more about the dependent variable and the independent variable. Data was collected using descriptive cross sectional survey employing quantitative and qualitative data collection methods, this study design was selected because it assisted in getting the required data for the study easily. The study population was 40 and the target population was 36 from which the data was collected, the researcher later used sample technique of collecting data and this was simple random sampling and it was carried out in four departments of the area. The data was collected using a close ended questionnaire and data was presented using frequency tables and the correlation and regression results were obtained. Collected data was analyzed both quantitatively and qualitatively. The data sources were both from primary and secondary which helped the researcher to be equipped with much information. The analysis of data was carried out through the use of computerized software (SPSS) and qualitative statistical techniques were used to describe and summarize data. The presentation of data was done through use of tables which hold results of correlation and regression and bio data. Then the findings were made basing on different objectives which a researcher gave a clear conclusion from the findings. The study recommended enhancing tourism infrastructure and services to drive small town development, emphasizing the need for targeted marketing, improved funding, and strategic stakeholder engagement. In conclusion, effective tourism promotion and infrastructure upgrades can significantly benefit small towns, fostering sustainable growth and community involvement.
